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Organise Campaigns


Contributors’ attention needs to be focused on a milestone or a specific set of tasks.


Focusing the attention of the project on shorter-term goals can help build engagement, recruit new users or increase participation. It can also be a useful way to focus attention on smaller goals, such as increasing coverage, fixing errors or capturing new types of data


Ensure you have a set of clearly defined, well-documented tasks for the community to achieve. Create a Progress Indicator to help you and the community to monitor progress.

Organise and promote a campaign asking the community to work together to complete these tasks.

In larger projects that involve collecting a variety of data, it can be useful to break up the overall goal of the project into smaller sub-goals which have clearly defined outcomes and tasks.

These goals might be about increasing coverage of the dataset, eg to add specific types of record, fields or information about a geographic location. They might also be required to help address quality issues (eg broken links).

Campaigns are a means of focusing community attention on smaller goals, providing a sense of progress and helping move the project forward. A Progress Indicator can be a helpful part of a campaign.

If you have an Evolving Schema, a campaign might also help encourage contributors to populate new fields. Adopting a Shared Canvas approach can encourage interest groups to agree how to catalogue and describe specific types of data.

You might also want to Gamify Contributions to further drive participation.

A campaign could be run by the project team, or by sections of the community. For example, if you Encourage Interest Groups, they could organise and run a campaign, so that they can collect and improve the data they are interested in.

Campaigns can be run online, but could be supported by events that bring the community together in a location.

Humanitarian OpenStreetMap

Mapping campaign against malaria

Democracy Club

Here campaigns are called “quests”

MissingMaps Event

Campaigns can be in person, helping to build your community

Related patterns

Encourage Interest Groups

It is difficult to effectively support a broad, diverse community from the centre.

Build a Rhythm

People in a distributed community collaborating on a common task can feel disconnected from one another.

Follow Your Users

It can be difficult to decide which communication and collaboration tools are best to use on a project.

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